As an ecommerce innovator, Mitchell has supported brands selling through online marketplaces for over a decade. He joins reCommerce after building and growing etailz, a third-party Amazon seller, to the point of its acquisition in 2016. Most recently, Mitchell was the Chief Operating Officer at Kaspien (NASDAQ: KSPN).
Mitchell got his start in ecommerce with greencupboards.com, an organization that built a direct-to-consumer platform to distribute high-quality, eco-friendly household items. Later, he became a founding member of etailz and a pioneer within Amazon’s third-party seller ecosystem, where he helped grow the business to $160 million in annualized sales.
Mitchell has worked with over 3,000 brands selling on Amazon, helping optimize and grow their marketplace businesses and driving more than $1 billion in lifetime Amazon sales.
Mitchell lives in Spokane, Washington, where he enjoys spending time with his wife and children in the beautiful outdoors of the Pacific Northwest.