reCommerce Welcomes Tad Martin, Ecommerce Veteran and Tech Entrepreneur, to its Board of Directors
For over two decades, Tad has been at the helm of high-growth technology companies in the consumer, SaaS, and AI sectors. He currently serves as the co-founder and CEO of Collective[i].
Collective[i] (short for Collective Intelligence) helps companies around the world forecast, optimize, and grow revenue leveraging data, AI, human talent, and social connections. Collective[i]’s global network and application enables companies to engage the professional networks of their employees and access on-demand market intelligence. Under Tad’s leadership, Collective[i] has grown to be one of the largest networks of B2B buying and selling activity.
Tad began his career as a member of the nine-person committee responsible for the successful bid to host the 2002 Olympic Winter Games in Salt Lake City, Utah. In the early days of online retail, Tad joined Gear.com, an Amazon-backed start-up in the sporting goods space, as one of its earliest employees. Upon Overstock.com’s subsequent acquisition of Gear, Tad became a senior executive and one of Overstock’s first 30 employees.
For the next six years, Tad was part of the management team overseeing operations and merchandising. During his tenure with Overstock, the company grew from roughly $70m in revenues to over $800m, and went from a privately funded startup to a publicly traded company on the NASDAQ.
Tad is an active angel investor and has served as an advisor to numerous startups, including Spire (NYSE: SPIR) and Coupang (NYSE: CPNG). He is a highly sought-after speaker on innovation and has been cited in numerous publications including The Wall Street Journal, Internet Retailer, CRM, and CMO magazines. Tad also serves on the board of the American Folk Art Museum.
An avid cyclist and skier, Tad earned his Bachelor of Arts in English from the University of Utah and currently resides in New York, NY.
